May 30, 2007
Burger King Neglects the US Market Males!
So I learn today that there is a Brew-ha-ha down under about some Burger King Ads on Television. I figure, yeah... New Zealanders are just as creeped out by "The King" as many of us here in the States are...
Wow! How wrong I was!
Nope it turns out they're a bit disturbed by this and ads like this!
WHAT!? Are you kidding me!
If my options are between some creepy "Mister Rodger's, King Friday nightmare gone awry!"... or "Burger's Maxim style!" Uh! I'll take option "B"! Hold the Pickle!
But evidently the Gratuity Police in New Zealand do not appreciate the complete Non-sequitor nature of selling burgers using babes in bikinis. Go Figure!
The Advertising Standards Complaints Board, in decisions issued yesterday, found both commercials breached an industry code of practice forbidding the use of sex appeal simply to draw attention to a product.
Its decisions were in contrast to a board ruling last year that dismissed complaints against a Burger King advert featuring three young women on horses at a beach, and the food chain intends to appeal.
In one advertisement the women are depicted as wearing bikinis in professional jobs, and then dropping everything they are doing to ride to the nearest Burger King.
The other shows the women wearing bikinis while a voiceover tells viewers: "The BK girls share everything - their bed, their clothes, exercise equipment and a love of ice-sculpture and horses."
Ah well... Guess you New Zealanders will have to be content with This Guy! Have It Your Way!
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What's the big deal? I mean, those women look like they're regular BK customers. And I always eat BK whilst riding a horse on the beach, and simultaneously playing rugby.
Posted by: Chris E | Jun 6, 2007 12:11:40 PM